世新大學九十一學年度碩士班招生考試試題

系所別	考試科目
傳播管理學系	英文

※ 考生請於答案卷內作答

Vocabulary (30%)

Choose one best answer

1. The actor is trying to capture the mind and heart of the character.

A) restrain B) present C) implied D) combine

2. The class has revoked their original decision to have a field trip.

A) cancelled B) realized C) implied D) voted again

3. The writer advocates for abused children and spouses.

A) assists B) is responsible C) seeks D) pleads

4. A professor and three assistants comprise the task force.

A) assess B) compress C) constitute D) make of

5. His paper offers a coherent argument.

A) consistent B) ambition C) excitement D) disorder

6. The country has been in a state of anarchy since the inconclusive election.

A) harmony B) ambition C) excitement D) disorder

7. Some find it hard to accommodate themselves to the new working conditions.

A) live B) adapt C) adopt D) put together

8. It had been a long day, so I retired early.

A) rested B) had dinner C) quitted my job D) showered

9. We fad a family reunion where I saw relatives I hadn’t seen for 10 rears.

A) summer house B) photograph C) plan D) gathering

10. Her work is pervaded by nostalgia for a past age.

A) dominated B) punished C) permeated D) admired

11. His behavior patterns suggested he had been badly maltreated as a child.

A) abused B) adopted C) changed D) influenced

12. Gas lamps became obsolete when electric lighting became possible.

A) repellent B) delightful C) obvious D) outdated

13. The huge volume of commuter traffic paralyzes the city’s roads during the rush hours.

A) paves B) operates C) cripples D) doubles

14. The plants should be grown indoors until spring, when they can be transplanted outside.

A) watered B) discriminated C) carried D) operated

15. Civilized discourse between the two countries has become impossible.

A) peace B) permission C) communication D) trade

Reading Comprehension (30%)

Answer the questions based on the following excerpts

“Once companies begin to outsource, they never go back, “ Mr. Lam, 53, said in an interview at his office here, in a suburb of Taipei. “When companies minimize their costs, they can spend more on R&D and marketing. It’s just very logical.”

That logic has turned Quanta into perhaps the most important, least well-known computer maker in the world. Buy a notebook PC from Dell, Gateway, Compaq Computer (news/quote), or Hewlett-Packard (news/quote), and the odds are that some or all of it was assembled by Quanta, which is now using its strength in laptops to move into the desktop market, too by putting together Apple’s stylish new iMac.

The company already produces PC’s or seven of the top 10 notebook companies. It manufactures close to half the notebooks sold by Dell, making it by far Dell’s largest supplier. It will turn out more than five million notebooks this year, 30 percent of all those made in Taiwan. Taiwan, in turn, makes 55 percent of the world’s notebook computers.

“Quanta is to Dell what Dell is to the American consumer,” said Peter Kurz, the chief executive of Insight Pacific, an investment advisory firm based in Taipei. “It is an industrial brand name, and that is not easy to replicate.”

Taiwan has a handful of these anonymous giants outfits with names like Compal, Asustek, Arima and Taiwan Semiconductor, and they have turned Taiwan into the subcontractor of choice for the global technology industry.

That is why when spending on information technology dried up last year, it plunged Taiwan into the deepest recession in its history. It is also why executives here are watching the fledgling recovery in the United States with hope and trepidation.

1. In paragraph 2, the word “odds are that some or all of it was assembled by Quanta” could be replaced by “____”

a. strange things b. chances c. small parts d. ends

2. Dell’s largest supplier manufactures ____of its yearly notebook sale.

a. 30% b. almost 50% c. 55% d. 70%

3. “Quanta is to Dell is to the American consumer” means that

a. Quanta makes profit from Dell just like Dell makes profits from American consumer.

b. Quanta sales products to Dell and Dell sales them to American consumer

c. Quanta is the most important supplier for Dell just like Dell is the most important notebook supplier for American consumer.

d. Quanta belongs to Dell and Dell belongs to the American consumer.

4. When appending on information technology dried up last year, it plunged Taiwan into the deepest recession in its history because

a. Big computer manufactures in the world stop buying from Taiwan

b. China takes over most of the notebook orders from Taiwan

c. Many big subcontractors in Taiwan rely heavily on the global technology industry

d. Quanta is now using its strength in laptops to move into the desktop market

By the end of 2003, Mr. Lamsid, two-thirds of Quanta’s notebook PC’s will be assembled in the Shanghai factory. By 2004, the company will have an estimated 4,800 employees in the Chinese mainland, almost as many as in Taiwan.

Mr. Lam, however, hastens to add that Quanta will remain committed to Taiwan. He plans to build an architecturally splashy research and development center across the street from his headquarters. In addition to a hotel for Quanta’s quests, it will house a museum devoted to science and technology.

“I love my country so much,” Mr. Lam exclaimed suddenly, after the conversation drifted back to China. “I’m o.k. with our president.”

Mr. Lam speaks with the patriotic fervor of an immigrant. He was born in Shanghai and raised in Hong Kong, where his father worked as an accountant at the Hong Kong Club, a watering hole for the city’s British colonial elite.

When Mr. Lam failed his entrance examination for the University of Hong Kong, his father sent him to Taiwan to enroll at National Taiwan University. He graduated with a degree in electrical engineering and soon founded his first company, a pocket calculator maker that became the world’s largest manufacturer. In 1988,, he started Quanta.

Mr. Lam owns one-third of the company’s shares, making him one of the richest men in Asia, with a fortune of about $1.7 billion. He says Taiwan’s tradition of entrepreneurship will keep it ahead of China for the foreseeable future.

“You cannot build another Acer without Stan Shih, “he said, referring to one of Taiwan’s business leaders. “You cannot build another Quanta without Barry Lam.”

Mr. Lam’s art collection is the most obvious sign of his wealth, but he is no ere dabbler. He is regarded as the leading private collector of Zhang Daqian, and speaks fluently about the artist’s work. Mr. Lam said that when he turns 59,which will coincide with Quanta’s 20^th anniversary, he would retire to open a new art museum in Taiwan.

“Taiwan has been so well developed economically.” Mr. Lam said.

“But we are underdeveloped culturally.”

6. Based on the above interview, which of the hollowing is not true:

a. Right now Quanta has about 4,800 employers in Taiwan

b. Eventually the entire Quanta business will be moved to China

c. Barry Lam was born in Shanghai

d. A research and development center will be built by Quanta to show their commitment to Taiwan.

7. What would not be included in the planned research and development center across the street from Quanta’s headquarter?

a. a guest hotel

b. a science and technology museum

c. a research and development sector

d. an art gallery

8. What was Barry Lam’s first business?

a. he manufactured notebooks

b. he manufactured pocket calculator

c. he manufactured desktops

d. he manufactured iMacs

9. What would Lam do when he retires?

a. reinvest his money in another technology field

b. move to Hong Kong, where his father worked as an accountant

c. start painting

d. build an art museum in Taiwan

10. Which of the following is the mostly likely age of Quanta?

a. 14 b. 20 c. 26 d. 30

Translation

Ⅰ. English to Chinese (20%)

1. Many a promise has been broken.

2. As health officials have become increasingly worried about growing obesity among the country’s children, a number of schools are taking action.

3. A neighborhood in northwest Chicago, long home to immigrants, has more recently drawn artists and trend-seekers.

4. A painting previously considered as worthless, but which now turns out to be very valuable.

5. He gave his consent for the project to get under way.

Ⅱ. Chinese to English (20%)

1. 他以十秒的差距戰勝了其他的賽跑者。

2. 他的詩尚未付印。

3. 他從紐約直飛巴黎。

4. 他從未忘記過他的出身卑微。

5. 作者要求他們把他著作的銷售情況隨時告訴他。